From June 5, 1954:
This graceful concession stand of serpentine design was recently installed in the mezzanine lobby of the Roxy Theatre, New York City. It is easily accessible to patrons entering the theatre, whether on their way to loges, orchestra or balcony. The 33-foot stand was custom built by Sinicrope Son and is constructed of stainless metal, highly polished fireproofed wood and plate glass. Its flowing lines conform to the architecture of the theatre. Complete refrigeration maintains all commodities on sale at the proper temperature, including candy and the beverages dispensed from Selmix units. Brilliant spotlighting highlights the refreshment merchandise.